Yiwu to USA: How Brands Build a Global Brand Beyond Amazon

Most Yiwu brands follow one of three expansion paths into the US market.

1️⃣ Amazon First  

Launch and validate your product on Amazon using proven listing optimization, PPC and brand positioning.

2️⃣ Retail Expansion  

Once your product sells, expand into Walmart, Target+, and other US retailers.

3️⃣ Global Brand Growth  

Build a full brand presence using DTC websites, international marketplaces and retail partnerships.

Bilzar helps Chinese brands move through all three stages successfully.

Bilzar has supported hundreds of brands launching and scaling on Amazon and expanding into global markets.

Our team has helped sellers generate over $450M in annual sales across multiple marketplaces and retail channels.

Many brands we worked with began with a single product idea and grew into international businesses selling across the USA, Europe and Asia.

From Yiwu factories to global brands — Bilzar helps make the journey possible.